Form Fitness

Getting the Customer Comfortable Before they Walk in the Door

At Jackson Speed, we partnered with Form Fitness to transform their approach to video marketing. Initially, they approached us seeking a traditional corporate video, but we saw an opportunity to create something far more impactful. We developed an innovative social media campaign featuring dozens of short, engaging videos designed to break down the barriers between Form Fitness and their potential customers.

These videos showcased the gym’s approachable, community-focused environment and highlighted the personal stories of the trainers and clients. By giving viewers a glimpse of what to expect, the campaign helped people feel comfortable and familiar with Form Fitness before even setting foot in the gym. The result? A dynamic, human-centered campaign that built trust, boosted engagement, and established Form Fitness as more than just a gym—it’s a welcoming, supportive community.